Excellent talk by Edelman’s Steve Rubel at The Next Web. Content not only needs to be handcrafted and compelling, but also timely for its intended audience. Great resource for anyone in the digital and social business.

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About me

Was technology reporter. Now permanently wired to Facebook, Twitter, YouTube, Google+, LinkedIn, social CRM and analytics platforms. Singaporean living in Suwon, South Korea. Opinions expressed are my own and not my employer’s.

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